Understanding you and scrutinising your competitors is a prerequisite of every SEO campaign.Our tactical preparation comprises research and analysis into your business objectives, your main competitors, their main traffic sources and their overall search performance to identify exactly where you stand in your industry.
A thorough understanding of you, your audience and your industry allows us to recognise and categorise the keywords that will be most fruitful for your business.Our tiered approach to SEO means that we can manage and monitor our efforts with greater accuracy and, thus, provide you with quicker and better results.
It’s no longer a case of building a high quantity of links, we focus heavily on placing high quality links.We emphasise the human aspect of online search to bring you closer to your target audience by locating, creating and utilising your most linkable assets that are in line with your overall marketing strategy.
Getting people to like you doesn’t just apply to social media; it’s vital to your whole online presence.The content we create not only generates social, natural and ethical links, but it also enhances the authority and public image of your brand because it is produced by diversely trained writers.
Tracking and testing (and testing again) is vital to the success of any online marketing campaign.SEO is a cyclic activity, so we pride ourselves on detailed reporting and evaluation that gets to the heart of the performance and energises the constant optimisation of your campaign.