A dynamic website can store a large amount of information and it is used for subscribing more and more users. When it comes to eCommerce website, developing a greater customer base means more returning visitors and better chances of deriving sales. And in order to achieve that, subscription is a widely used method. A dynamic web design allows user to register to the website without any confusion and subscribe them for receiving newsletters and other notifications. This helps the merchant to keep in contact with their regular users, even if there aren’t any latest activities occurring on the website. Subscription makes the user feel important as it offers them insight of latest and important activities of the merchant.