According to figures released by Google over 25% of all search queries are related to local location and recent studies by Bing indicate that 53% of mobile search phrases are local location based. As searcher behaviour changes and search engines gain the ability to surface more relevant local content businesses need to adopt a robust Local SEO strategy to avoid missing out on a large proportion of search traffic.
What is Local Search Optimization ?
Each and every year lots of people use the World Wide Web to get the services and products they want, rather than searching with the phone directory. Even though this may appear scary if you’re a local entrepreneur, the fact is that you will get great position in search results for less than traditional phone book listings! If you’re tired of receiving bad results annually on your traditional marketing strategies, contact Local Search Engine Optimization Company today and our SEO professionals can get your company listed where your visitors are actually searching.
SEO Higher Ranking offers a full range of Local SEO services including:
- Optimisation of Google Places listings
- Building citations in popular local directories
- Optimising sites for “keyword + location” type queries
There are two main aspects to Local Search – appearing in search engines such as Google Places (also known as Google Maps or Google Local) and making sure your website is visible in the normal search results when customer searches for a keyword related to your business with a local modifier (for example “lawyers in Manchester”).
Importance of Local Search Marketing
When a customer or client does a local search, they know exactly what they need, and who they are trying to find. This is great because when a local client finds your company in the search engines, there is a very high likelihood that they will contact you. SEO Higher Ranking makes use of a unique local search marketing strategy. The effect of our unique strategy is to provide your company with multiple first page listing in the search engines for each targeted local keyword. This will result in unbelievable local exposure for your company, which will lead to more sales.