Multilingual SEO is a concept born out of realizing this present and growing need of businesses and companies that are aiming to reach a high number of potential customers and attain an international level, and are relying on internet marketing.
Multilingual means more than one language, while SEO involves the processes of developing contents for a website in order for it to rank high in search engines. Then, Multilanguage SEO is the process of developing a website’s content in more than one language in order for it to rank high in search engines. It is also considered as International SEO in some online references.
Multinational companies often have the issue of the language barrier, especially when it comes to communicating with their customers. Professional businesses need to make sure that their brand message is being delivered correctly with the same brand values to ensure a succinct service. Our Multilingual SEO team recognises these values and has the knowledge and resources to make sure that this message is professionally delivered throughout the multilingual sites.
Once you have your International website solution up and running, you need to make sure that as many people find the site as possible, which means getting up the search engines in many different countries in many different languages. This is where our International SEO team step in to make sure that your multilingual solution is appearing for keywords that are relevant and have a high search volume in that specific country. Different countries means different SEO strategies and our multilingual SEO team will research and implement the necessary changes to the site to optimise them for the search engines.
One of the most challenging issues to website owners is to globalising their website for international audiences. Language can be described as the main barrier to entry on the internet. Related issues can be identified as well. For example, web owners need to find out which domain extension is most appropriate, how incoming links can be obtained, and how to structure a website for multiple countries under a single domain.
There are actually no hard and fast rules in creating a multilingual website. In most cases, multiple testing needs to be conducted to come up with the right formula. Geo-targeting factors should be studied if you want to go international. In essence, website owners end up with three (3) choices including:
Making websites multilingual is definitely part of doing business in today’s environment. But it is also a fact that many countries have the same language, most notably English. As a result, you might end up with duplicate content. Google and other search engines don’t encourage the “hiding” of the said text. Instead, you can canonical tags on the duplicate version.
If you are interested in pursuing multilingual websites, contact SEO Higher Ranking today. We can make sure that your website stay relevant in the eyes of user and search engine, no matter what language it’s written in
Multilingual Search Engine Optimisation (SEO) has been the buzzword in internet marketing for some time now. The driving force behind this is the increasing popularity of geo targeting, localisation, and social networking. It is important to take advantage of this trend while it’s still fresh. It gives you an early advantage over the competition. There are immense benefits in Multilingual SEO.
Different countries means different SEO strategies and our top International SEO Experts will research and implement the necessary changes to the site to optimise them for the search engines.Being passionate and totally focused on international SEO means we understand clearly how to get a website performing to its potential.