If you’re looking to begin a new Pay Per Click campaign, or wish to improve your current strategy, then get in touch with us today. As a leading PPC agency in Cambridge providing PPC Management services to clients of all shapes and sizes, within a vast range of industries across the Delhi, we’re more than equipped to help.
PPC is an acronym for Pay Per Click. PPC is a form of advertising across many platforms; including, but not limited to: Google AdWords, Facebook and LinkedIn.
The way PPC works is similar to that of an auction – you bid on what are called ‘keywords’ (essentially search phrases which potential customers might enter in to their search engine) and tell the search engine how much you are willing to pay to appear in a particular position on the page. You are then competing against other companies who want to appear on the page for the same keywords.
We will work with you to document a strategy, pinpointing yours goals and requirements. We will then determine the best platform to begin and manage your campaign. If you’re not fully switched on, your PPC budget can be swallowed up very quickly.
Taking into consideration that a vast majority of Google’s revenue relies on AdWords, they like you to spend your money as quickly as possible, and it certainly isn’t difficult to waste money! As a leading PPC company in Delhi, it is our job to make sure the money you are spending is going to achieve a healthy return on investment; that means setting the right bids, designing the most appealing ad copy, optimising the landing page experience, selecting and negating the most appropriate keywords and many other tasks to make your Pay Per Click campaign a money making machine for you.
The beauty around most forms of digital marketing is that it is fully quantifiable; this is no different with PPC advertising. We will work with you to determine goals and can also link these with Google Analytics, meaning your PPC campaign can be integrated within your other digital marketing channels. Performance can be measured through a number of routes; from phone enquires to email enquiries, and from online sales to online enquiries. As your PPC company, our performance will be measured reflective to the success of your campaign, thus it is within our interest to ensure that your campaigns perform the best they possibly can.
How our PPC campaign works: Our whole PPC campaign is based around you and your company. We work closely with you to establish your business wants and how to reach your customers. Our PPC superheroes know they’re stuff, and together with your business knowledge we will make the strongest superhero team! Our simple steps for successful PPC:
It is our mission to ensure your budget gains the maximum return on investment from whichever platform you use.